Advisen's Front Page News Circulation Surges
12% Growth in Readership since October Sees Total Circulation Exceed 95,000 Insurance Industry Professionals
(New York, March 24, 2009) Advisen Ltd., the leading provider of news, exposure information, risk analytics, and workflow technology to strategic-minded commercial insurance executives announces an increase in circulation in its daily newsletter Front Page News (“FPN”). During a disruptive economic and insurance market climate, the latest news and insight has made FPN a must-read insurance industry publication. Every business day, Advisen's editors, led by Editor-in-Chief David K. Bradford, sift through 30,000 articles from over 3,000 domestic and international news sources to find the 15 most relevant articles to commercial insurance professionals.
“Advisen engages risk managers and other insurance buyers as well as underwriters and retail and wholesale brokers every day,” said Mason Power, Advisen’s General Manager. "While many publications are seeing a decline in brand loyalty, industry decision makers increasingly rely on the Advisen brand. We have seen a real surge in readership through word-of-mouth referrals. Advisen now distributes news and unique market research daily to more than 95,000 readers."
Leading firms who advertise with Advisen connect with the top segment of the insurance industry. At the same time that circulation has surged, Advisen announces new ways for advertisers to increase brand awareness, engage with distribution partners and/or buyers, or to announce the launch of new products. Interested parties should contact Advisen on ads@advisen.com to learn how to create integrated marketing solutions to reach the best readership in the market.
About Advisen
Advisen manages business information and market data for the commercial insurance industry and maintains critical risk analytics and time-saving workflow tools for over 530 industry leading firms. Through its work for the broadest customer base among information service providers, Advisen delivers actionable information and risk models at a fraction of the cost to have them built internally. Designed and evolved by risk and insurance experts, and used daily by more than 100,000 professionals, Advisen combines the industry’s deepest data sets with proprietary analytics and offers insight into risk and insurance that is not available on any other system. Advisen is headquartered in New York. For more information, visit http://www.advisen.com or call +1.212.897.4800 in New York or +44(0)20.7929.5929 in London.